With so many experts assuring their clients of #1 ranking on the top three search engines, Google, Yahoo and Bing, and ask.com, have you ever thought, “Hmm….how are we all going to be #1 on Google?” Good question?Google will tell that you nobody can promise you that irrespective of their technical genius and if they do, RUN LIKE HELL! Well, not exactly in those words, but you get the point. Let me emphasize one secret. Quality content, content, content. Kind of like location, location, location. It must be a continuous flow of information that people want to read. The measure for SEO is now “are you an authority on the matter and does anyone want to read it?” if you’re willing to invest in this simple, affordable strategy with a few others such as aggressive use of social media, you can get there from here. The best news yet…I’m the best at writing it as a published author and small business columnist, with most features reaching World News by morning. I’m also affordable and won’t hold you hostage. See for yourself or languish in obscurity. [Phone Number Removed].
In 2010, a few good friends came together and founded Attorneys for Special Needs Children, affectionately known in the blogosphere as Atty4kids. Every detail of the Non-Profit from the logo to the brand strategy with Atty4kids was calculated and planned.Divine inspiration led to the formation of Atty4kids. The commitment of each person we now have in office was key to being able to help kids. This was no small task and required the collaboration of a few extremely loyal professionals, sweat equity and commitment, we’d have never survived the first year.With attorneys beating down the doors of people that lack funds to pay them, marketing was a bit easier! Most lawyers didn’t know that the ISD’s almost always paid the fees, unless you tick them off. So, pucker up! In a market where attorneys are not competing so heavily for the clients you serve, it’s relatively easy to show up on the first 18 pages of Google! LOL! That’s not the same for competitive markets. But the true challenge in Internet Marketing for Non-Profits lies in getting the tons of hits to translate into wealthy, generous conversions for these kids! I’m learning the secret to prying money out of people’s hands through the Secret Underworld of Twitter! Rest assured, get connected and the information is there
Veronica Brandon Miller, VP of Goodwill Foundation, wrote a phenomenal article in the Non-Prophet, entitled, “Is Cause Marketing Working for you?” To Veronica, I admit it’s been rough! Veronica cites the near explosion in nonprofit marketing with private funding entities, bur lists four deal breakers which are certainly that to me. She advises Non-Profits to say no to funds where any of the following seem remotely problematic:
1. Does the Company share the same values as you and respect the work you have accomplished?
2. Do you both have clear understandings of the inner workings of each company and the ultimate Partnership being built with a detailed business plan to avoid conflict or surprise?
3. Does the Business share your goals and objectives?
4 Does the Company understand and value your brand with a shared goal to build upon the brand you’ve worked hard to establish?
Veronica deems brand strategy an issue so critical, it’s in a class all its own. Miller stresses without wavering that any proposed partnership which would dilute or overshadow your nonprofit brand is a deal breaker. When you think about it, anyone who would show such little regard for a cornerstone of your enterprise is not someone you want to partner with anyway–they’ve demonstrated a lack of respect for you that should be a red flag.Compromise is part of every successful relationship, but some things are non-negotiable. When you’ve established an industry presence by the brand chosen, stay the course and shake the dust from your feet.
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