Wednesday, October 19, 2011

Houston’s Best Attorney Marketing [ Originally Posted houstonbestattorneymarketing.com]

Internet marketing “experts” have flooded the market, cashing in on six figure sales, banking on the near certainty that you have a vague understanding, at best, of the elements that create a successful Internet marketing, web design, SEO, and social media campaign. For unscrupulous SEO “experts,” the less you know, the more they make through any number of tactics designed to achieve artificial overnight results–which fade almost as soon as they’re gone. They may also sell you thousands upon thousands worth of IT services that are unnecessary and unlikely to affect your ROI.

Every client with whom I have spoken seeks the coveted top ranking on Google and other major search engines. High rankings are not difficult to achieve if you have the foundation correctly laid and bring in marketing strategists and a full time content whiz. But, for most, reality dictates that everyone cannot be first on Google. Still, with a skilled team of professionals possessing all requisite talents, high rankings are within reach. You simply must be prepared for an aggressive marketing campaign with a team of varied talents, and patient enough to wait for the inevitable success of an organic campaign, addressing everything from core programming, tags, meta-tags, titles, pages, linking strategies, directories, logos, brand strategy, personalized YouTube videos, social media integration, to the all important “KING” of SEO, CONTENT WRITING!

While a team of talented professionals is usually pivotal to successful marketing campaigns in competitive markets, such as law, attorneys minimize exorbitant fees by ensuring all of the necessary technical components are in place and employing experienced attorneys with superb writing skills to research and write, ensuring that your site is never static but a smorgasbord of quality cutting- edge legal information, news, court opinions, legislative action, focusing as narrowly as possible on your niche practice. In doing this, consumers and search engines will come to trust your site as a premier location for the most “on target” engaging information–resulting in high rankings achieved organically–driving traffic to your site naturally by the buzz and converting visitors into clients. Knowledge is power. The more you know, the higher your bargaining power will be. This is a Buyer’s market and achieving your objectives does not demand that you invest a fortune. Conduct due diligence and negotiate with power by understanding the basic product and services offered and market value. If you seek premier consulting, Candice had a stellar team with unsurpassed talent! [Phone Number and Email Addy Removed].

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